FUNDaily App
A Kickstarter with returns on investment
The Role
I drove FUNDaily's user-centric product design through immersive user research, data-driven ideation, and iterative prototyping. Showcasing strong skills in design thinking, accessibility, and design systems, I translated user insights into an intuitive fintech platform tailored for SME funding.
OBJECTIVES
Fundraising
Simplify fundraising for SMEs.
Investment
Provide low-risk investment opportunities.
Research
Gain deep user insights via research in emerging markets.
Research
Gain deep user insights via research.
Prototype
Iteratively prototype and refine platform features.
Connection
Effectively manage a remote, collaborative team.
Connection
Effectively manage a remote team.
INTENTS
Background
Test investor/entrepreneur problem-solving skills.
Insights
Emphasize user research for rich entrepreneurial insights.
Insights
Emphasize user research for rich insights.
Scalability
Showcase accessible, scalable design system.
Rationale
Align features with user needs.
Scalability
Showcase accessible, scalable design system.
Scalability
Showcase accessible, scalable design system.
achievements
UX Research
Conducted immersive user research for user-centric platform design.
Systm Design
Developed accessible, scalable design system for future-proof solutions.
System Design
Developed accessible, scalable design system for future-proof solutions.
Team Building
Fostered collaborative remote team with open communication.
Pivoting
Navigated pandemic with agility, adapting processes and leadership.
User Alignment
Aligned features with user needs through iterative prototyping.
Pitching
Crafted compelling pitch deck highlighting market disruption potential.
Pitching
Crafted compelling pitch deck highlighting market disruption potential.
work
Problem Statement
User Personas
Stackeholder Mapping
User Journey
Solution Statement
SWOT Analysis
Designing and Prototyping
Project Management Stack
Pitch Deck
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